In producing HTML5 banner ads for different brands, I have been able to showcase my design and development skills in a dynamic and engaging way. In each case I sought to communicate a brand's message via space-effective layouts, animation, and interactivity, whilst minimizing file sizes & load times and ensuring maximum cross-browser compatibility. I ensured all media complied with the Interactive Advertising Bureau's guidelines.
In order to publicise the student discounts app, I created a storyboard of 3 distinct sections: communicating the brand, demonstrating the app's primary purpose, and inviting the user to download the app.
Where possible, I used SVG images to keep the banner's file size low and to optimise it for high resolution displays. The banner's CSS layout was also made responsive so that the advert could be effortlessly resized to fit standard and non-standard banner dimensions.
I wanted to create an interstitial banner which communicated my professional brand identity, which detailed the services I offer, which gave a sample of my work and which provided a call to action to find out more. I utilised the Green Sock library in order to animate the information in an engaging and interesting way.