In order to establish the brand behind my freelance design services, I analysed the values I wished my branding to represent, researched a variety of relevant design trends, and experimented with several different concepts. Here, I share the process I used to create my brand identity and the thinking behind it.
To begin with, I mapped out all of the different characteristics of my design work and identified which ones were most important to me. This gave me a clear idea of what I wanted to communicate through my branding.
I decided that my branding must communicate the ideas of:
I chose to use my own name in my...